Dae Off Studio is a creative and design studio based in NY.
Led by Joyce Lee, an industry-recognized design leader and brand consultant with experience that spans two decades.
A dynamic, collaborative and innovative creative visionary with proven ability to create elevated and compelling concepts, provide structure and strategy, and deliver on a clear vision and point of view and distinctive product across all categories of women's apparel, handbags, footwear, jewelry and accessories.
Her experience lies in creative direction across brand identity and product design, identifying emerging trends, positioning products for long-term profitability, and driving brand partnerships and collaborations. She leads teams with passion and collaboration, from concept to execution.
She most recently served as Madewell's Creative Director of women's apparel and accessories, and has designed footwear, handbags, and accessories for brands such as Marc Jacobs, Michael Kors, Gryson in addition to consulting for a range of emerging and established brands.
Approach
Joyce’s personal approach to design is balancing style with function, where everything is carefully considered and designed with intent.
Attention to detail, the use of the finest materials, and incredible craftsmanship come together to create understated, timeless, elevated, thoughtful designs.
Her passion is in building brands through product and emotional connection.